Virtually every agency claims to be a ‘branding expert’. But, are their solutions practical? Or affordable?
The ones from IGNITE are.
We’ve developed brands for everyone from small manufacturers to large retailers. In every case, we’ve leveraged our client’s unique advantages, while working within their budgetary boundaries.
The result? Brands that:
There’s a lot more to brand development than a cool logo and catchy tagline. That’s why IGNITE is happy to discuss your branding needs in a free, no-cost evaluation.
Your brand is your biggest marketing asset. With IGNITE’s help, you can maximize its value, and its impact it has on your customers, prospects – and competition.
WHY ESTABLISH YOUR BRAND WITH IGNITE?
Advertisers have discovered that “brands are back”. But finding their brand’s own unique qualities and differences has been difficult. It seems everyone has a lot of brandspeak, but few tools. We do… IGNITE’s proprietary Brand Development process. IGNITE specializes in helping our clients differentiate themselves and their brands from their competitors.
We utilize a simple, proven procedure. It’s designed to differentiate your brand by focusing back on the brand instead of the audience. This is where we focus inside; examine the advertiser, their history, products, people, and culture. In other words, we explore and discover the essence of the brand. Once clarified, we can then, and only then, develop a distinctive brand identity.
Now, by offering customers the added value of a unique brand, you will more easily be your customer’s preferred brand. And go to market maximizing those benefits.
Let us help you find your brand difference. Learn more about Brand Development and then call us at 616) 301-5050.
MORE ON BRAND DEVELOPMENT
What does Brand Development mean? Brand Development is our unique approach of discovering your company’s brand essence. Most companies spend their time looking into the market to determine what their customers want from them. While this is an important thing to do, it is only a part of the process of creating a strong brand identity. Our brand development process is a proprietary method of turning our focus and looking within. By focusing on your company’s products, services, history, people, culture, and personality – combined with specific market research – we are able to discover what makes your business unique in the world market.
How does the Brand Development process work? The process takes about a half-day and involves a key group of people from your company. IGNITE will facilitate a review of various topics as they relate to your company and the way you do business. As these topics are discussed, everything is documented. This is the first half of the session. After a short break, the information gathered in the first half is filtered to discover those characteristics that are totally unique from your competition. At the end of the session, we will have a list of four UBQ’s (Unique Brand Qualities).
Who attends? Three to five people from your company should be selected. They should include the President, head of Marketing, and other high-ranking company officials. In addition, three people from IGNITE will be present to facilitate.
Where does it take place? To avoid distraction, the meeting will occur at a neutral site away from both your place of business and IGNITE or in a special facility created just for this purpose at our office location.
Should I prepare or bring anything with me? No. Just bring yourself and an open mind.
What is the mood? Very relaxed and casual. Everyone present is encouraged to speak up and participate without fear of rejection or criticism. The process turns into a very interesting, lively, and enlightening discussion. Refreshments are provided.
How should I dress? Casual. Absolutely no ties allowed.
How long does it last? The goal is to have this initial meeting wrapped up within four hours.
What happens at the end of the day? At the end of the initial Brand Development meeting, we make sure that the entire group agrees with the list of UBQ’s and marching orders, and then we all go home. IGNITE then begins the process of reviewing outside marketing data and turning the session information into a marketable brand identity.
What kinds of information or materials will I have when the process is completely done? After several weeks, the group will meet again. IGNITE will present creative materials (logo options and tagline options) that personify your company’s brand essence. In addition, each attendee will receive a report containing the outcome of the Brand Discovery exercise, valuable market research, a positioning strategy, a positioning statement, and a full complement of creative materials.
Can IGNITE help me set up a comprehensive marketing plan? Yes. If you are interested in developing a clear road map for implementing your company’s brand through advertising, digital marketing, and other forms of marketing communications, IGNITE can help. In addition to writing the plan, we can develop tactics and manage your marketing communications program.
IGNITE WILL HELP YOU TURN MORE CLICKS INTO CUSTOMERS
There’s an art and a science to creating websites that produce maximum return for your online investment. And IGNITE is skilled at both.
Our websites turn heads and engage viewers. But they also deliver precisely targeted messages that clearly communicate your brand’s identity – to directly address the target market’s needs, wants, and issues.
Instead of flash and fluff, our sites are built for user-friendliness, with simple, intuitive navigation that effortlessly draws users deeper into the site. Responsive design assures your site will function equally well across all platforms and devices.
It all adds up to a web presence that pulls in more prospects, and gives them more reasons to stay and explore your brand. So contact IGNITE for a free website evaluation. And discover how you can turn more clicks into customers.
Monthly Maintenance and Upkeep
Wouldn’t it be comforting knowing that if issues arise with your website, someone will take care of it without you wasting your time? IGNITE offers monthly plans that cover onsite support for development, design, and maintenance on your behalf.
Monthly Protection Plans
In today’s world, it’s inevitable that websites fall victim to annoying hackers every day. IGNITE provides packages including malware monitoring and nightly offsite back ups to prevent malicious attacks on your website.
Annual Hosting Plans
The different hosting plans IGNITE offers provide 20X faster speeds than most big-name hosting companies and boasts a 99.9% uptime. IGNITE provides fully managed WordPress hosting, yearly domain registration, and free migration to the new host.
Is your business being found online? Maintaining your relevance in today’s digital world is not easy and tends to be time consuming. IGNITE will assure that your website meets today’s strict requirements. Your online relevance will rise as they implement functions such as Audience Targeting, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Retargeting, and Pay Per Click (PPC) Marketing.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain your defined audience online. IGNITE will help you engage with your customers online, to not only strengthen your brand awareness and credibility, but also increase the possibility of expanding your customer base.
In today’s age, content marketing is essential to staying relevant online.
Without hosting, your website won’t be visible online. IGNITE makes hosting easy by offering different plans to fit your specific needs and will help you figure out what those needs are. You can rest assured that your site will remain as secure as possible with benefits such as:
Everybody is short on time these days. Many times, demonstrating your company or product’s benefits are better shown than read. You will make a quick, but powerful statement with proper video marketing. Not only does video leave a lasting impression, it also acts as effective content which aids in your website’s SEO (Search Engine Optimization). When you mix strong copy, video, and graphics, with persuasive marketing savvy, the result is video that makes a big impact.
Spread your word more easilywith email marketing. Workhorse streamlines the email marketing process into three simple steps: Schedule, Implement, & Report. Email marketing works harderat expanding your brand awareness and it packs more bang for your buck than a lot of other marketing options.
To build sales week in and week out, you need to be in front of your customers when they want to buy. Great advertising does just that.
There’s still an essential role for print and broadcast advertising in many marketing plans. With decades of advertising and PR experience, we know what will (and won’t) work for our clients — especially in this digital age.
Options such as direct mail are still effective. With a targeted list and the right message, direct mail can be extremely effective. It reaches out and provides customers with the information they need for making the purchase decision today.
Also, share the news with your customer or dealer with a new product sales sheet, or re-launch a product with updated sales information. The perfect answer when a brochure is “too much”.
Product catalogs are another powerful option. Many businesses still need product brochures and catalogs that customers can quickly access to find the product they need.
Newsletters don’t have to be online only. Introducing a new product? Need better dealer support? Newsletters are a great way to build relationships and get the word out quickly.
IGNITE is located in Muskegon, on the western lakeshore of Michigan. We are a marketing agency that works with businesses of all sizes, at their pace.
We come up with creative and compelling marketing materials that over time, help to expand our clients’ business. We are not driven by large marketing budgets, those can be intimidating. Instead we produce materials as needed by the client while keeping their bottom line one of our top priorities.
IGNITE is a marketing agency that produces effective marketing and advertising solutions without unnecessary extras. IGNITE takes pride in the work we create and are committed to consistently going the extra mile for our clients.
It’s the in-tune mixture of our four unique brand qualities that give us the one-up on the competition: Honesty, Intellectual Creativity, Dedication, & Multifaceted Capabilities.
Honesty – we will give it to you straight. We don’t believe in unnecessary extras and won’t pitch them to our clients. Transparency is a key element in the successful relationships we’ve built over the years. With honesty comes peace-of-mind that the relationship becomes more built on becoming a team, than simply the bottom line. Put us to work for your brand, you’ll like the results, honestly.
Dedicated – IGNITE will correctly execute each task of every project as efficiently as possible (because after all, we bill by the hour and constantly keep your bottom line in mind), and we strive to exceed expectations… every time.
Intellectual Creativity – There are right-brained people. There are left-brained people. Once in a great while you’ll find a group that can balance the critical “tight-rope” in the middle. We will not design simply for design’s sake. Everything we produce is carefully & meticulously infused with marketing savvy. That is an essential trait you don’t run into as often as you’d think in our industry.
Multifaceted Capabilities – IGNITE has run the gambit of almost all traditional forms of marketing over the years. In addition, we’ve progressed and adapted to today’s modern forms as well. Our arsenal is rife with creative solutions.
How about a no cost evaluation? IGNITE provides no cost professional brand evaluations to review the status of your brand and current marketing efforts.
Alleviate the unnecessary stress that can come with marketing your business. IGNITE will streamline your marketing efforts, allowing you to focus on your business at hand. Contact IGNITE today.